Departmental Acquisitions: 0-1 http://www.yoursite.com/http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491101Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491101http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490283Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490283http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489979Description: Nicholas Phillipson's intellectual biography of Adam Smith shows that Smith saw himself as philosopher rather than an economist. Phillipson shows Smith's famous works were a part of a larger scheme to establish a "Science of Man," which was to encompass law, history, and aesthetics as well as economics and ethics. Phillipson explains Adam Smith's part in the rapidly changing intellectual and commercial cultures of Glasgow and Edinburgh at the time of the Scottish Enlightenment. Above all Phillipson explains how far Smith's ideas developed in dialog with his closest friend David Hume. --Publisher's description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489979http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491099Description: Overview: Effective leadership is more crucial than ever before. In fact, the link between effective leadership and corporate health is backed up by hard data, as best-selling author Judith M. Bardwick explains in her contributed article to The AMA Handbook of Leadership. Study after study shows that leadership quality directly impacts employee commitment and employee commitment predicts an organization's financial success. You'll learn about this and other important research, trends, and perspectives in this one-of-a-kind compendium of original writings from some of the leading thinkers and doers in the field. There's not a single "system" for sale here, but a gathering of twenty-three succinct, on-target articles on what it means to be an effective leader today, as well as proven strategies for leading people and organizations to success. Read from: Maya Hu-Chan on the five most important skills required of global leaders navigating a multicultural, ever-changing world. D. Quinn Mills and Luke Novelli Jr. on how to astutely read the three primary executive styles in both Asian and Western context. Marc Effron and Miriam Ort on the trouble with talent management, along with ideas for radically overhauling the TM and HR functions. Joseph Folkman on thirteen ways to show you care about your people distilled from one hundred thousand 360 assessments. Paul Hersey on eight ways to mold Generation Y into high-performing leaders not just a remarkably high-maintenance workforce. Robert H. Rosen on four ways that leaders can use the anxiety caused by change and uncertainty in positive, productive ways. Fons Trompenaars and Peter Woolliams on how a "servant leader" approach can help your organization achieve a sustainable future. Packed with real-life examples, researched-based assessments, and probing analyses, The AMA Handbook of Leadership's brisk, stimulating articles give you a broad perspective on new leadership challenges and strategies including some refreshingly contrarian opinions and observations. Browse the book for a thorough overview or pick the best possible ideas for you and your organization.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491099http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489874Description: "The federal government is about to go bankrupt. This is THE hot button issue in America from now through the next presidential election in 2012"--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489874http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504586Description: Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom--where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people--from Mark Zuckerberg to Warren Buffett--have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: - Developing more confidence- Swiftly recovering from challenging setbacks- Taking control by letting go of anxiety- Networking not just for business, but for pleasure- Conversing comfortably on topics that may be a bit out of your reach- Succeeding in areas you never previously considered by moving out of your comfort zone- Creating lasting, genuine connections with others- And much more! In short, this book will make you a pro at selling your most important asset--yourself!http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504586http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493493Description: "Mustafa Kemal Atatèurk was a Muslim visionary, revolutionary statesman, and founder of the Republic of Turkey. The West knows him best as the leading Ottoman officer in World War I's Battle of Gallipoli -- a defeat for the Allies, and the Ottoman empire's greatest victory. Gaining fame as an exemplary military officer, he went on to lead his people in the Turkish War of Independence, abolishing the Ottoman Sultanate, emancipating women, and adopting western dress. Deeply influenced by the Enlightenment, Atatèurk sought to transform the empire into a modern and secular nation-state, and during his presidency, embarked upon a program of impressive political, economic, and cultural reforms. Militarily and politically he excelled at all levels of conflict, from the tactical, through the operational, to the strategic, and into the rarified realm of grand strategy. His ability to integrate the immediate with the ultimate serves as an important lesson for leaders engaged in the twenty-first century's great military struggles. He became the only leader in history to successfully turn a Muslim nation into a Western parliamentary democracy and secular state, leaving behind a legacy of modernization and military and political leadership"--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493493http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503528Description: Journalist and consumer advocate William J. McGee offers an exposâe on the "friendly skies." From outsourced call centers in India to the Alabama location where all lost baggage ends up, McGee traveled around the globe immersing himself deep into the world of commercial airlines. He interviewed countless industry insiders--pilots, TSA security screeners, FAA inspectors, legislators, the CEOs of the major carriers, Ralph Nader, and even the disgruntled flight attendant who famously jettisoned a JetBlue flight. He reveals how airline executives are cutting costs in "a mad race to the bottom" by delegating flights to second-tier regional airlines and outsourcing critical aircraft maintenance and repairs to unlicensed "mechanics" offshore. And while the U.S. airlines have raked in tens of billions of dollars for checked baggage alone in recent years, our skies (and our airports) are not getting any safer. What's more, McGee explains how all branches of the U.S. government have conspired to place corporate interests above the interests of consumers, workers, the nation's economy, and even the planet itself.--From publisher description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503528http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489978Description: You know what happened during the financial crisis--now it is time to understand why the financial system came so close to falling over the edge of the abyss and why it could happen again. Journalist Suzanne McGee examines the forces that transformed Wall Street from its traditional role as a capital-generating and economy-boosting engine into a behemoth operating with only its own short-term interests in mind and with reckless disregard for the broader financial system. Wall Street is as important to the economy and the overall functioning of our society as our electric and water utilities--but it doesn't act that way. The financial system has been saved, but as long as the mind-set of "chasing Goldman Sachs" lingers, it will not have been reformed. As banking undergoes its biggest transformation since the Great Depression, McGee shows where it stands today and points to where it needs to go next.--From publisher description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489978http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504588Description: Explores the latest clean technology being implemented around the world and outlines the tools the U.S. needs to compete and win on this fast-changing, competitive global battlefield.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504588http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491098Description: "Discusses how climate solutions must empower global development by improving livelihoods, health, and economic prospects and how poverty alleviation must become a central strategy for reducing global vulnerability to adverse climate impacts. Draws on expertise to ask how public, private sectors can help the poor manage the global climate crisis"--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491098http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504589Description: Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504589http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489977Description: Poised to become an enduring classic, this book is an intelligent and easy-to-read look at the basics of national and individual economics--information every citizen must know.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489977http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489976Description: Offers an analysis of mutual fund investment, discussing the significance of asset allocation, the benefits of simplicity, index funds, tax costs, information technologies, and other investment principles, with updated graphs.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489976http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489651Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489651http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490282Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490282http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489650Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489650http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508585Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508585http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504848Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504848http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491097Description: Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491097http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491096Description: The first in-depth examination of how a lack of corporate responsibility and government oversight led to the biggest offshore oil spill in U.S. history. On April 20, 2010, a series of explosions rocked Deepwater Horizon, the immense semisubmersible drilling platform leased by British Petroleum, located 40 miles off the Louisiana coast. The ensuing inferno claimed 11 lives and raged uncontained for two days, until its wreckage sank a mile beneath the waves. On the ocean floor, the unit's wellhead erupted. Over the next ten weeks, an estimated 200 million gallons of oil--the equivalent of 20 Exxon Valdez spills--spewed into the Gulf of Mexico, eventually lapping up on beaches as far away as Florida. Business journalist Loren Steffy--considered by many to be the writer with the best access to the story--presents the definitive account of this catastrophe and how BP's winner-take-all business culture made it all but inevitable.--From publisher description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491096http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491095Description: This book presents thirty-three of Peter F. Drucker's most important speeches and talks delivered at professional gatherings and in the classroom.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491095http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491094Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491094http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489975Description: "Damodar Gujarati is the author of bestselling econometrics textbooks used around the world. In his latest book, Econometrics by Example, Gujarati presents a unique learning-by-doing approach to the study of econometrics. Rather than relying on complex theoretical discussions and complicated mathematics, this book explains econometrics from a practical point of view, with each chapter anchored in one or two extended real-life examples. The basic theory underlying each topic is covered and an appendix is included on the basic statistical concepts that underlie the material, making Econometrics by Example an ideally flexible and self-contained learning resource for students studying econometrics for the first time. The book includes: - a wide-ranging collection of examples, with data on mortgages, exchange rates, charitable giving, fashion sales and more - a clear, step-by-step writing style that guides you from model formulation, to estimation and hypothesis-testing, through to post-estimation diagnostics - coverage of modern topics such as instrumental variables and panel data - extensive use of Stata and EViews statistical packages with reproductions of the outputs from these packages - an appendix discussing the basic concepts of statistics - end-of-chapter summaries, conclusions and exercises to reinforce your learning - companion website containing PowerPoint slides and a full solutions manual to all exercises for instructors, and downloadable data sets and chapter summaries for students"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489975http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489974Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489974http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489973Description: One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea, putting employees first and customers second, sparked a revolution at HCL Technologies, the IT services giant. In this candid and personal account, Vineet Nayar, HCLT's celebrated CEO, recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around. By doing so, Nayar fired the imagination of both employees and customers and set HCLT on a journey of transformation that has made it one of the fastest-growing and profitable global IT services companies and, according to BusinessWeek, one of the twenty most influential companies in the world. Chapter by chapter, Nayar recounts the exciting journey of how he and his team implemented the employee first philosophy by: creating a sense of urgency by enabling the employees to see the truth of the company's current state as well as feel the "romance" of its possible future state; creating a culture of trust by pushing the envelope of transparency in communication and information sharing; inverting the organizational hierarchy by making the management and the enabling functions accountable to the employee in the value zone; unlocking the potential of the employees by fostering an entrepreneurial mind-set, decentralizing decision making, and transferring the ownership of "change" to the employee in the value zone. Refreshingly honest and practical, this book offers valuable insights for managers seeking to realize their aspirations to grow faster and become self-propelled engines of change.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489973http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504591Description: Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504591http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491093Description: This book contains new best practices and techniques for growing your business with Facebook, Twitter, and LinkedIn! It is completely udated with five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. The author, a social networking innovator, brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, she demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. Also included are more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. She has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491093http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490281Description: Pulitzer Prize-winning journalist Humes (Eco Barons) offers a stirring story of how ecologically responsible practices are increasingly benefiting the bottom line, and how as Wal-Mart goes global (and tries to lure back the more green-conscious consumer decamping for Target), the biggest retailer in the world is, slowly but surely, encouraging a change for the better.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490281http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491092Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491092http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493215Description: The way we work is overdue for change. Businesses want to increase efficiency and attract the best talent and skills. The new workforce wants a fresh deal. Aided by technology, companies now have the tools to boost output and cut costs, to give employees more freedom over how they work, and to contribute to a greener economy. But many organizations are slow to realize this. They cling to a rigid model of fixed working time and presence better suited to the industrial age than the digital age. This is bad for business. There is ample evidence that trusting people to manage their own work lives, whether individually or in teams, pays off. Organizations that measure and reward people by results, rather than hours, benefit from higher productivity, more motivated workers, better customer service, and lower costs. Future Work sets out the compelling business case for a change in organizational cultures and working practices, drawing on a unique international survey and dozens of examples of companies making the transition. It explains: Why current flexible work arrangements fail to achieve the business benefits of a wholesale shift to an autonomous work culture; Why future work requires leadership styles that play to female strengths; Why offices of the future will be meeting places rather than workplaces; How managers can help virtual teams to collaborate and ensure that technology is our servant, not our master. It takes bold leadership and a break with old habits. But future work will not wait for those who fail to grasp the opportunities now.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493215http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503961Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503961http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489972Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489972http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491091Description: Describes an approach to recognizing what is right and knowing how to act on values in the face of opposition, and includes advice, practical exercises, and scripts.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491091http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490366Description: The Biggest Factor Shaping the future of business is small enough to fit in a teenager's hand. That factor is video games - and though most of us dismiss gaming as a waste of time, more than ninety million people are ready to prove us wrong. Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490366http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489971Description: From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell 1 billion dollars in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply -- and won. The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost. - Publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489971http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503530Description: The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503530http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490926Description: The financial collapse of Fannie Mae and Freddie Mac in 2008 led to one of the most sweeping government interventions in private financial markets in history. The bailout has already cost American taxpayers close to $150 billion, and substantially more will be needed. The U.S. economy--and by extension, the global financial system--has a lot riding on Fannie and Freddie. They cannot fail, yet that is precisely what these mortgage giants are guaranteed to do. How can we limit the damage to our economy, and avoid making the same mistakes in the future? Guaranteed to Fail explains how poorly designed government guarantees for Fannie Mae and Freddie Mac led to the debacle of mortgage finance in the United States, weighs different reform proposals, and provides sensible, practical recommendations. Despite repeated calls for tougher action, Washington has expanded the scope of its guarantees to Fannie and Freddie, fueling more and more housing and mortgages all across the economy--and putting all of us at risk. This book unravels the dizzyingly immense, highly interconnected businesses of Fannie and Freddie. It proposes a unique model of reform that emphasizes public-private partnership, one that can serve as a blueprint for better organizing and managing government-sponsored enterprises like Fannie Mae and Freddie Mac. In doing so, Guaranteed to Fail strikes a cautionary note about excessive government intervention in markets.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490926http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491090Description: Perhaps you want a second income stream. Maybe you're considering selling your work full time and leaving your 9-to-5 job behind. Exploring selling your work is an exciting endeavor.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491090http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491089Description: "In How the West Was Lost, the New York Times bestselling author Dambisa Moyo offers a bold account of the decline of the economic supremacy of the West. She examines how the West's flawed financial decisions and blinkered political and military choices have resulted in an economic and geopolitical seesaw that is now poised to tip in favor of the emerging world. As Western economies hover on the brink of recession, emerging economies post double-digit growth rates. And whereas in the past, emerging economies lived and died by America's economic performance, now they look to other emerging countries to buy their goods and fuel their success. Formerly a consultant for the World Bank and an investment banker specializing in emerging markets at Goldman Sachs, Moyo daringly claims that the West can no longer afford to simply regard the up-and-comers as menacing gate-crashers. How the West Was Lost reveals not only the economic myopia of the West but also the radical solutions that it needs to adopt in order to assert itself as a global economic power once again"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491089http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490280Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490280http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508915Description: Income inequality has been on the rise since the late 1970s, but the economic and financial crisis of 2008 instigated an unemployment epidemic that dramatically compounded this problem in the United States and catapulted the issue to the center of debate. There is wide agreement across the political spectrum that high inequality is contributing to undesirable circumstances such as stagnant household income, rising poverty rates, and increased borrowing and debt, though there is much less agreement on remedies. This book provides a snapshot of the issues posed by the growing concentrations of income, focusing on the United States but drawing on international comparisons to help set the context. The authors examine the economic, technological, and political drivers of inequality and identify worrying trends associated with its rise. They demonstrate how specific factors have exacerbated income inequality, including technological change, international trade, changes in labor market participation, and the increasing role of the financial sector. Their exposition makes the issues surrounding income distribution accessible to a wider public. As they write in the conclusion: "We have argued that tackling the worst effects of inequality and re-establishing a measure of equal opportunity requires increased investment in crucial public goods: first, education; second, a more progressive and simplified tax system; and third, increased international cooperation to avoid a race to the bottom. Education, tax, and other such policies are pursued by other highperforming advanced countries and can be shaped for the United States in a way that is fully consistent with an efficient and competitive American economy."http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508915http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493439Description: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493439http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490365Description: Provides an analysis of the global financial crisis of 2008. At a cost of over $20 trillion, it caused millions of people to lose their jobs and homes in the worst recession since the Great Depression and nearly resulted in a global financial collapse. Through exhaustive research and extensive interviews with key financial insiders, politicians, journalists, and academics, this film traces the rise of a rogue industry which has corrupted politics, regulation, and academia.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490365http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489873Description: By revealing the subtle yet powerful traits exhibited by those at the top rungs of the ladder, Davis will help you take your own leadership journey as far as it will go.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489873http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489970Description: With the current market maelstrom as a back-ground, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489970http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490364Description: "Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490364http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503533Description: "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503533http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490363Description: Drawing on case studies, surveys, and interviews, provides tips, insights, and solutions for managing the Millennial generation in the workplace. This ultimate guide to Millennials in the workplace offers valuable insight and practical tips on how Boomers, Gen Xers, and even Millennials themselves can bridge generational gaps, be more productive, and achieve organizational success like never before.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490363http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504592Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504592http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491088Description: The author draws from his study of how people interact with computers to present scientifically based findings on how to offer praise and criticism, work with various types of people, form teams, manage emotions, and persuade others.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491088http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491087Description: "Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology." "Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media alike will find much that confirms and refutes their worldview."--Jacket.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491087http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503934Description: Mergent Archives is an online database that allows you to access a vast archive of corporate and industry related documents. Mergent Archives contains more than 180,000 documents covering over 100 countries and industries.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503934http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490279Description: "In Mind Your Xs and Ys, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings - for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few." "This book is packed with case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your Xs and Ys equips anyone who wants to reach these consumers - brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists - with the know-how to transform market research into profitable strategies."--BOOK JACKET.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490279http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508602Description: Before 2007, economists thought that financial crises would never happen again in the United States, that such upheavals were a thing of the past. In this book the author argues that economists fundamentally misunderstand what they are, why they occur, and why there were none in the U.S. from 1934 to 2007. The book offers a back-to-basics overview of financial crises, and shows that they are not rare, idiosyncratic events caused by a perfect storm of unconnected factors. Instead, he shows how financial crises are, indeed, inherent to our financial system. Economists, he writes, looked from a certain point of view and missed everything that was important: the evolution of capital markets and the banking system, the existence of new financial instruments, and the size of certain money markets like the sale and repurchase market. Comparing the so-called "Quiet Period" of 1934 to 2007, when there were no systemic crises, to the "Panic of 2007-2008," he ties together key issues like bank debt and liquidity, credit booms and manias, moral hazard, and too-big-to-fail, all to illustrate the true causes of financial collapse. He argues that the successful regulation that prevented crises since 1934 did not adequately keep pace with innovation in the financial sector, due in part to the misunderstandings of economists, who assured regulators that all was well. He also looks forward to offer both a better way for economists to think about markets and a description of the regulation necessary to address the future threat of financial disaster.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508602http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503534Description: Traces the evolution of the American Recovery and Reinvestment Act of 2009 while offering insight into its fiercely partisan supporters and detractors, explaining how the money was spent and what will be the most likely outcome.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503534http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489969Description: "A leading economist and researcher report from the front lines of a revolution in solving the world's most persistent problem. When it comes to global poverty, people are passionate and polarized. At one extreme: We just need to invest more resources. At the other: We've thrown billions down a sinkhole over the last fifty years and accomplished almost nothing. Dean Karlan and Jacob Appel present an entirely new approach that blazes an optimistic and realistic trail between these two extremes. In this pioneering book Karlan and Appel combine behavioral economics with worldwide field research. They take readers with them into villages across Africa, India, South America, and the Philippines, where economic theory collides with real life. They show how small changes in banking, insurance, health care, and other development initiatives that take into account human irrationality can drastically improve the well-being of poor people everywhere. We in the developed world have found ways to make our own lives profoundly better. We use new tools to spend smarter, save more, eat better, and lead lives more like the ones we imagine. These tools can do the same for the impoverished. Karlan and Appel's research, and those of some close colleagues, show exactly how. In America alone, individual donors contribute over two hundred billion to charity annually, three times as much as corporations, foundations, and bequests combined. This book provides a new way to understand what really works to reduce poverty; in so doing, it reveals how to better invest those billions and begin transforming the well-being of the world"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489969http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508916Description: A history of financial crashes in the United States offers concise explanations of little-understood principles about consumer debt that were at the core of each recession, recounting lending practices and schemes that triggered large-scale crashes and controversies.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508916http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503535Description: Relates the history of Netflix and its long struggle for greatness.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503535http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490261Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490261http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491086Description: Whether you're hankering to reap the rewards of the social networking phenomena, joining a multigenerational workforce, managing or working remotely, or you simply need to get up to speed on the hottest techniques in business training, this practical guide will show you how to get ahead and stay on top.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491086http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490720Description: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainabil.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490720http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489968Description: "The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road. This is a fully revised and updated account of how China is spurring growth in the Arab world, taking into account new developments that have taken place since the first edition"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489968http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490719Description: "The Detroit bureau chief for The New York Times takes readers inside the Big Three U.S. automakers for the rise and fall --and rise again? -- of this quintessentially American industry"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490719http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491085Description: Rattner, the man brought in by the president to save the auto industry, crafts a tightly plotted narrative of political brinkmanship, corporate mismanagement, and personalities under pressure in a high-stakes clash between Washington and Detroit.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491085http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503536Description: From history of the budget process to detail about the ongoing conflict in Washington, from charts explaining where every federal dollar goes to simple explanations of budget terminology, this book about the federal budget also covers up-to-the-minute numbers and an explanation of President Obamas 2013 budget request.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503536http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504856Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504856http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504593Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504593http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490260Description: In Plugged In, Tamara Erickson shows Gen Y's how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace. --from publisher description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490260http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489967Description: An exposâe on British oil giant BP not only looks at the massive Deepwater Horizon explosion and oil spill but also the company's ongoing history of environmental and safety violations.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489967http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508607Description: Charles Ponzi perpetrated his infamous scheme almost a hundred years ago. But his method of using new investments to pay existing investors and finance a highflying lifestyle is alive and well: just as mush money is lost in the United States today from Ponzi schemes as from shoplifting. Somehow, con artists are able to dazzle wealthy, educated individuals and sophisticated institutions and convince them to hand over huge sums of money. How? In The Ponzi Scheme Puzzle, renowned legal scholar Tamar Frankel explores these con artist's fascinating powers of persuasion and deception, uncovering the subtle signals that mimic truth and honesty. After years of close study of hundreds of cases, Frankel explains the striking patterns that emerge and the common characteristics of the con artists and their victims. She offers clear yet comprehensive descriptions of the various designs of Ponzi schemers' attractive offers and flags the ways in which they mask their deception through specialized methods of advertising and selling. She then constructs lucid profiles of the con artists and their victims, exposing the core nature of the people at the heart of the schemes and showing how over time the lines between predator and prey are blurred. There are many lessons to learn from these stories, and Frankel brings them to light through the insightful results of her research. She shows how people's attitudes are ambivalent and uncertain toward con artists, perhaps because their behavior is so seemingly honest, because they act like the social leaders with whom they are likely to mingle, or perhaps because their actions are thought to shake up a complacent society. Frankel concludes by offering a surprising solutions on how to prevent charming, dangerous con artists form perpetuating the enduring, disastrous legacy of Charles Ponzi.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508607http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504594Description: Billions of government dollars, and thousands of charitable organizations and NGOs, are dedicated to helping the world's poor. But much of the work they do is based on assumptions that are untested generalizations at best, flat out harmful misperceptions at worst. The authors have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab at MIT, is being carried out in dozens of countries. Their work transforms certain presumptions: that microfinance is a cure-all, that schooling equals learning, that poverty at the level of 99 cents a day is just a more extreme version of the experience any of us have when our income falls uncomfortably low. Throughout, the authors emphasize that life for the poor is simply not like life for everyone else: it is a much more perilous adventure, denied many of the cushions and advantages that are routinely provided to the more affluent.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=504594http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489966Description: "In Profiting from the World's Economic Crisis, author Bud Conrad, Chief Economist for Casey Research, predicts a rough road ahead for us - due to economic imbalances that have built up over the past decade - but reveals how you can prosper during these difficult times by tracking global market trends and finding investment opportunities that match those trends." "With this book, Conrad outlines the long-term direction of our economy as driven by increasing U.S. government and trade deficits, oil prices, Social Security and Medicare obligations for baby boomers, the credit crisis, and the weakening dollar. He also examines why some of the government's actions - such as bailing out banks and curbing interest rates - fail to address more serious, long-term issues such as too much debt." "The crisis we have entered is not a typical business recession, but, instead, a major deleveraging which is the biggest shift since the Great Depression. The stagflation of the U.S. economy will present great challenges on a global scale. And since no market travels in a straight line, you need to be positioned correctly, with the right investments, to protect yourself and profit from the twists and turns you'll inevitably face in today's turbulent economic environment." "Profiting from the World's Economic Crisis deftly addresses how to gain your financial footing during these difficult times by highlighting global investment opportunities - such as gold, interest rates, currency, and commodities - that are likely to help you profit in the coming years."--BOOK JACKET.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489966http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489965Description: Using the dot-com crash as an object lesson in how not to manage your portfolio, this is a gimmick-free, irreverent and informative guide to navigating the turbulence of the market and managing investments with confidence.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489965http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489964Description: "The New York Times's Pulitzer Prize-winning columnist reveals how the financial meltdown emerged from the toxic interplay of Washington, Wall Street, and corrupt mortgage lenders. In Reckless Endangerment, Gretchen Morgenson, the star business columnist of The New York Times, exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy. Drawing on previously untapped sources and building on original research from coauthor Joshua Rosner--who himself raised early warnings with the public and investors, and kept detailed records--Morgenson connects the dots that led to this fiasco. Morgenson and Rosner draw back the curtain on Fannie Mae, the mortgage-finance giant that grew, with the support of the Clinton administration, through the 1990s, becoming a major opponent of government oversight even as it was benefiting from public subsidies. They expose the role played not only by Fannie Mae executives but also by enablers at Countrywide Financial, Goldman Sachs, the Federal Reserve, HUD, Congress, the FDIC, and the biggest players on Wall Street, to show how greed, aggression, and fear led countless officials to ignore warning signs of an imminent disaster. Character-rich and definitive in its analysis, this is the one account of the financial crisis you must read"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489964http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489963Description: "After the worst market crash since the Great Depression, many investors have lost 30% to 50% of their retirement savings. Author Ken Kamen details the current market--where do we stand and what can we expect next? Ken advises we move away from the micro view and individual stocks and look at the big picture. Keep your investments simple, build a plan meant to last, and if you choose to, find someone you trust to help manage it. Ken discusses the facets of investing from a macro point of view. For example, Kamen discusses sample portfolios for those who want to manage their own accounts. The book looks at understanding what went wrong, managing your financial expectations, discovering a long-term investment strategy, and much more. Ken addresses the growing needs of readers throughout the work."--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489963http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491084Description: The labor movement is weak and divided. Some think that it is dying. But the author a labor scholar, demonstrates through examination of recent developments that a resurgent labor movement is possible. He proposes new models for organizing and innovating techniques to strengthen the strike weapon. Above all, he insists that unions must return to their historical roots as a social movement.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491084http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490259Description: "An expose of the ways corporations manipulate retirement plans at employee expense. It's no secret that hundreds of companies, from GM to IBM, have been slashing pensions and health coverage for millions of retirees. Employers blame an aging workforce, stock market losses, and spiraling costs. But the so-called retirement crisis is no demographic accident- and large corporations have played a significant and hidden role in creating it. Award-winning Wall Street Journal reporter Ellen E. Schultz draws back the curtain on one of the biggest and least understood scandals in decades. She shows how companies: created the pension crisis by plundering billions from their pension plans; cut pensions for millions of midlevel, middleaged workers, but used the savings to boost special executive pensions; purchase life insurance policies on employees and collect death benefits when they die- without telling them or their families This is a must read for all who are concerned about their financial future and that of the whole country"--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490259http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503537Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503537http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=498828Description: "The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "--http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=498828http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491083Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491083http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491102Description: The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491102http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489962Description: Exposes the hidden costs and pitfalls of 401(k) and 403(b) plans, and explains how to make intelligent retirement-based investment choices based on the options available.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489962http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489296Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489296http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490718Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490718http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503539Description: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In this book the author, a journalist and cultural historian retraces the improbable journey of this little car that changed the world. The wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and the author introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. This book is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility, a triumph not of the will but of the imagination.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503539http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491082Description: "In August 2007, the I-35W Bridge in Minneapolis collapsed, killing 13 people and injuring 145 others. Investigations following the tragedy revealed that it was not an unavoidable accident, but one that could have been prevented--and one that threatens to be repeated at many thousands of bridges located across the nation. Already more than 50 percent of our bridges are past their intended lifespan. Using the I-35W Bridge as a starting point, LePatner chronicles the problems that led to that catastrophe--poor bridge design, shoddy maintenance, ignored expert recommendations for repair, and misallocated funding--and then explores the responses to the tragedy, including the NTSB document which failed to report the full story to our nation. From here LePatner evaluates what the I-35W Bridge collapse means for the country as a whole--outlining the possibility of a nationwide infrastructure breakdown. He exposes government failure on a national as well as state level, uncovering how our nation's transportation system prioritizes funding for new projects over maintenance funding for aging infrastructure. He explains the imperatives for why we must maintain an effective infrastructure system, and how it plays a central role in supporting both our nation's economic strength and our national security. Written both for those who can effect change and for those who must demand it, Too Big to Fall presents an eye-opening critique of a bureaucratic system that has allowed political best interests to trump those of the American people."...Jacket.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491082http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490258Description: Outlines a program for achieving consistent leadership excellence, explaining the definition of true leadership while sharing stories about effective role models from such companies as Coca-Cola, American Express, and Morgan Stanley.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490258http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503540Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503540http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489961Description: A guide to trading commodities that includes advice on how to access commodity markets cost-effectively, avoid common beginners' mistakes, and improve the odds of successful, profitable trades.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=489961http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490257Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490257http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493191Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=493191http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508917Description: Over the course of nearly half a century, five American presidents--three Democrats and two Republicans--have relied on the financial acumen, and the integrity, of Paul A. Volcker. During his tenure as chairman of the Federal Reserve Board, when he battled the Great Inflation of the 1970s, Volcker did nothing less than restore the reputation of an American financial system on the verge of collapse. After the 2008 financial meltdown, the nation turned again to Volcker to restore trust. Volcker's career demonstrated that a determined central banker can prevail over economic turmoil--so long as he can resist relentless political pressure. His resolve and independent thinking--sorely tested by Richard Nixon, Jimmy Carter, and Ronald Reagan--laid the foundation for a generation of economic stability. Indeed, William L. Silber argues, it was only Volcker's toughness on monetary policy that "forced Reagan to be Reagan" and to rein in America's deficit.--From publisher description.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=508917http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491081Description: "Meet Justin Campbell. He's a newly minted MBA who's landed a coveted job in consulting. He's headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven't yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities." "Justin is energized by this challenging assignment, but soon finds the application of his strategy toolkit isn't as straightforward as he'd expected. The political and organizational forces swirling within HGS complicate his analyses and test his fundamental understanding of important strategic concepts." "Justin and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. They are humans, not human resources, and they each have their own personality, motives, and skills. Their story reveals both the strengths and the limitations of common strategy tools. And it demonstrates tactics for navigating the messy organizational dynamics that can make or break a company's efforts to craft successful strategies." "This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. The action moves quickly, and at the end of each chapter, you'll find provocative questions that help you tease out vital insights that you can apply in your own work." "What I Didn't Learn in Business School is a compelling read--whether you're a recent business school grad struggling to apply your new knowledge or an experienced leader who already knows that no strategy is created in a vacuum."--BOOK JACKET.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491081http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503542Description: Contains complete coverage of all levels of GAAP, now indexed to the new ASC.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503542http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491080Description: "Offers the strategies and information needed to become an independent contractor, freelancer or consultant. It explains how to structure a business, negotiate contracts, ensure payments, and understand and pay taxes. The 8th edition includes the most current legal rules for contractors, as well as up-to-date tax information"--Provided by publisher.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=491080http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503541Description: More than three billion people in the world live on less than two-and-a-half U.S. dollars per person per day. In this book the author explains how the poor work, how they have improved their self-employment earning opportunities, how poor-country governments can stimulate more inclusive economic growth, and how they can be aided.http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=503541http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490256Description: http://pilot.passhe.edu:8031/cgi-bin/Pwebrecon.cgi?bbid=490256